Alex Cooper Debuts Ambitious Unwell Slate — But Husband Matt Kaplan Is Facing Staff Allegations

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News (1 / 1) 14.05.2026 06:55 / Tim

Alex Cooper stunned the Upfront crowd with a bold new Unwell lineup — and the happy reveal comes as questions swirl around her partner’s conduct behind the scenes. Read on to discover the full story!

Unwell’s new shows revealed

At YouTube’s May 13 event Cooper rolled out four original series from her Unwell banner: a late-summer competition called Unwell Games, a Thanksgiving-night social experiment Pot Stirrers, a winter romance stunt Holiday Hard Launch, and Before The Steps following celebrities in spring 2027. Each project promises reality-style drama with creators and stars competing, scheming and testing relationships.

Cooper on audience and influence

Speaking to attendees, Cooper framed Unwell as filling a gap legacy outlets missed — an audience that chooses who to follow and shows up on its own terms, not because of an algorithm.